Home of the “What Your Business Should Be Doing Online” Formula
Lisa Ann Pinkerton, Founder & President of public relations and marketing firm Technica, found herself turning to virtual assistants when her company’s staffing needs grew. She needed staff, but her needs fluctuated often based on the size of her client’s projects. “I needed staff who could help me with day-to-day tasks,” explains Pinkerton. “However, I […]
[Read more...]
It may seem odd to ask, “What is an online business?” in this day and age, but the question popped into my head about a month ago and won’t let go. Given what I do for a living, It’s not really difficult to understand why this question is following me around however, I’m not one […]
[Read more...]
Brenda Christensen of Stellar Public Relations has been in the publicity business for over 25 years and has seen a lot of changes. The biggest change however, has been in the ways she gets her job done. “I remember when so much of what we did was writing by hand, sending by fax and making […]
[Read more...]
When Joe Chernov joined Eloqua, an online marketing automation vendor, traditional PR tactics held center stage. “Our traditional PR tactics were telling essentially the same story to the same people over and over.” “We were telling essentially the same story to the same people over and over,” says Chernov. “We were not reaching out directly […]
[Read more...]
I’ve built websites online for small businesses for over 10 years now and over that time, I’ve often encountered resistance when trying to sell a website package to a brick-and-mortar business. I can’t blame them really. Up until recently, it was OK for brick-and-mortars to either have a mediocre website or to have no site […]
[Read more...]
It was early Spring, 2010 and Chief Operations Officer (COO) Manish Naik of Furnace MFG (pronounced “manufacturing”) was wondering how to find customers for his company’s vinyl pressing division. If you’re like me, the first thing that crossed your mind was, “Vinyl? Who still makes vinyl records these days?” Well, as it turns out, vinyl […]
[Read more...]
Like Old Yeller, the dog in the heart-rending tale of a beloved family pet who had to be shot when it became rabid, sometimes a brand name becomes more harm then help. Take Bimbo Bakeries, a fine purveyor of bread from Mexico. Successful in all measures of the word, they continue to hold on to […]
[Read more...]
