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The Non-Techies Guide to Finding and Choosing Software Online

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5 successful marketers reveal their favorite public relations tools

Public Relations Tools

These days, there are a lot of public relations tools online; perhaps too many. Aside from the online equivalents of traditional public relations tools such as media list, editorial calendar and press release services, there are also a plethora of social media sites, a cornucopia (sorry, Thanksgiving always brings that word back into my vocabulary) […]

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The “I Care About My Readers on Black Friday” Edition

Black Friday

(I’m publishing this a day early because the information becomes relevant at midnight tonight.) “Black Friday” is a great day to go shopping and find deals. Unfortunately, everyone else knows that, too! Because I care about you guys, my readers, I’ve found some handy (and funny) information online for surviving the sales and the crowds […]

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Happy Thanksgiving to all!

Resting Turkey

Hope you’re having a peaceful and reflective day!

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Content design hooks-in customers


We last met Joe Chernov, Director of Content Eloqua back in my previous post, “Focus on content leads to successful viral marketing campaign“. As promised, I’m bringing Joe back to tell another great story about success, one that hinges on a factor many companies miss when they publish PDFs and other documents, content design. Designing for […]

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The “No Turkeys Here” Edition

No Turkeys

Happy Friday all! Hope your week has been full and productive and you’re all set to start rolling into Turkey Day! I know that a lot of us slow down around Thanksgiving, and it’s a good time to be reflective and think big thoughts (especially as you lay comatose on the couch, stuffed full of […]

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2 Simple Steps to Find a Manufacturer for Your Product Online

How to find a manufacturer

One of the best things about the web is the way it lowers the barriers to entry for starting your own business. One of the best things about the web is the way it lowers the barriers to entry for starting your own business. The online world offers entrepreneurs an inexpensive way to do research, […]

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