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Happy Friday all! Hope your week has been full and productive and you’re all set to start rolling into Turkey Day! I know that a lot of us slow down around Thanksgiving, and it’s a good time to be reflective and think big thoughts (especially as you lay comatose on the couch, stuffed full of [...]
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One of the best things about the web is the way it lowers the barriers to entry for starting your own business. One of the best things about the web is the way it lowers the barriers to entry for starting your own business. The online world offers entrepreneurs an inexpensive way to do research, [...]
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Lisa Ann Pinkerton, Founder & President of public relations and marketing firm Technica, found herself turning to virtual assistants when her company’s staffing needs grew. She needed staff, but her needs fluctuated often based on the size of her client’s projects. “I needed staff who could help me with day-to-day tasks,” explains Pinkerton. “However, I [...]
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It may seem odd to ask, “What is an online business?” in this day and age, but the question popped into my head about a month ago and won’t let go. Given what I do for a living, It’s not really difficult to understand why this question is following me around however, I’m not one [...]
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Brenda Christensen of Stellar Public Relations has been in the publicity business for over 25 years and has seen a lot of changes. The biggest change however, has been in the ways she gets her job done. “I remember when so much of what we did was writing by hand, sending by fax and making [...]
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When Joe Chernov joined Eloqua, an online marketing automation vendor, traditional PR tactics held center stage. “Our traditional PR tactics were telling essentially the same story to the same people over and over.” “We were telling essentially the same story to the same people over and over,” says Chernov. “We were not reaching out directly [...]
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I’ve built websites online for small businesses for over 10 years now and over that time, I’ve often encountered resistance when trying to sell a website package to a brick-and-mortar business. I can’t blame them really. Up until recently, it was OK for brick-and-mortars to either have a mediocre website or to have no site [...]
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