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5 Secrets To Writing Blog Posts People Will Actually Read

5 Secrets To Writing Blog Posts People Will Actually Read

It’s all so familiar. I sit down at the computer. I devote a little morning time to reading the latest industry posts. Time well spent. Except when it’s not. Some of the blog posts are awesome. They’re helpful, entertaining and useful. One of the primary goals of writing blog posts is to keep people coming […]

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3 Surefire Ways to Use Pinterest Analytics To Boost Your Social Media Marketing

3 Surefire Ways to Use Pinterest Analytics To Boost Your Social Media Marketing

Only months after Pinterest opened itself to business accounts, the fourth largest social media platform just announced its latest release: the Pinterest analytics tool. Matt breaking in here: to learn more about Pinterest in general, check out my post, “Why Pinterest is Your Business’ New Best Friend“. With this social media analytics tool, tracking social media […]

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Is This the Beginning of the End for LinkedIn Groups?

Is This the Beginning of the End for LinkedIn Groups?

This post may start off like a bit of a rant (and it is), but reading to the end will help you understand the business risks of depending on LinkedIn groups from here on out. Let me start by saying that I am a huge fan of LinkedIn groups. LinkedIn groups has been great…until now. […]

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How I Increased My Social Media Reach 95x in Just Two Weeks

How I Increased My Social Media Reach 95x in Just Two Weeks

When it comes to increasing my social media reach, I prefer the “slow-and-steady” method. Whether it’s more Twitter followers, more Facebook Fans or more LinkedIn connections, I’d rather grow my social media network by one person a month who is honestly interested in what I have to say and share than hundreds of people who […]

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Moving from a Do Everything to a Niche Business Model

Moving from a Do Everything to a Niche Business Model

Everything changes when you switch to a niche business model. I’ve heard this time and time again, but recently I’ve had the opportunity to experience it for myself. My only regret is that it should have happened sooner. Making the Case for a Niche Business Model Matt About Business has always had a stable group […]

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Why Are You Leaving Money on the Table?

Why Are You Leaving Money on the Table?

Superstar millionaire rapper Jay-Z said it best: “I’m not a businessman, I’m a business…man.” You see, he doesn’t just sell music. Instead, he’s created a rock-solid cash factory with many different revenue streams. Multimedia, brand partnerships, and a slew of other pocket-lining activities make up an empire using music as the foundation. Multiple Revenue Streams […]

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Web Content Creation Tools – Top Picks for 2013

Web Content Creation Tools – Top Picks

The irony of content marketing is that the key element, web content creation, is the greatest obstacle to success. Aside from the “stage fright” many folks feel when thinking about others reading their posts, listening to their podcasts or watching their videos, it’s easy to get overwhelmed when choosing the tools to use for creating web […]

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