Social Media Skills Help Pay the Cost of Publishing a Book

Cost of Publishing a Book

Phil Simon is no stranger to book publishing. With two books already published and doing well, he found himself unwilling to go the traditional publishing route with his third book, “The New Small“. “It all really boils down to controlling your own book’s destiny.” “It all really boils down to controlling your own book’s destiny,” […]

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The “Online Tips for Offline Businesses” Edition

Online Marketing Tips for Offline Businesses

If you’re an offline or, “brick-and-mortar” business, I hope you’ve taken advantage of the enhanced marketing opportunities and tools found online this holiday season. If you have, the links below lead to helpful information to take your efforts further and make them more effective. If not, the links below may help inspire you to start […]

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3 Mistakes to Avoid When Creating an Information Product


In my 15+ years online, I’ve consumed a lot of information products. From ebooks to courses to membership sites and more, I’ve seen ’em come and go.  Today, there are probably more information products being offered online than ever before, with a greater number sure to come (if the growth in information products aimed at […]

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Scooping Up Service Business Success with Free Social Media Tools

Scoop Poop

We first met Jolene Loetscher when she served as one of our marketing and PR pros in the post, “5 Successful Marketers Reveal Their Favorite Public Relations Tools“. While interviewing Jolene for that post, we got to talking about the side business that she and her husband Nate run, DooGooders, a pet waste removal company. […]

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My Cannot-Live-Without-It Tool

What's In Your Toolbox?

This is the first-ever “What’s In Your Toolbox?” post. Thanks to Linda M. Lopeke for being the first! Every year, 43% of computer users lose their music, photos, documents, and more. I do not want to be one of them. And neither do you. My Cannot-Live-Without-It-Tool For this reason, my cannot-live-without-it tool is an online […]

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The “Sell Your Expertise” Edition

Sell Your Expertise Online

One of the least expensive items to sell online is your expertise. You already have have it, there are likely folks who want it and, perhaps most  importantly, you have a great way to deliver it via the Internet. Or do you? Delivery of expertise online, especially if you want to get paid for it, […]

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10 Things I Learned While Successfully Creating an Online Blog

Creating an Online Blog

I’ve always enjoyed using transitional times such as birthdays, anniversaries and holidays as spots to stop and reflect. New Years is an especially reflective time for me. It may be cliche’, but I find myself getting caught up in evaluating my experiences from the previous year and in setting goals for the coming one. 2010 […]

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