No matter how good you get at driving traffic to your website, all your efforts are wasted if that increase in traffic does not help you sell more on the internet.
The key to selling more online is getting your website visitors to take action.
The key to selling more online is getting your website visitors to take action (e.g. by making a purchase or by signing up for a newsletter). That’s called a “conversion” and, as a business owner, you want as many conversions as you can get.
Unfortunately, you can lead a horse to water, but you can’t make him drink (gotta’ love those metaphors!). Driving your visitors to take the right action at the right time can be tricky and takes patience. To encourage conversions, you need to include the right “calls to action” (e.g. “Buy Now” or “Subscribe Now”) in the right places on your site.
Happily, when it comes to increasing the number of conversions you get on your website, there are a ton of tips, tricks and approaches for you to use. Whether you’re trying to make a sale or collect e-mail addresses, the information you’ll find in the posts below can help you achieve your goals.
When it comes to increasing the number of conversions you get on your website, there are a ton of tips, tricks and approaches for you to use.
Enjoy and, if you have a favorite way to convert your website visitors and sell more on the internet, please share it with us in the “Speak Your Mind” section below.
How to Sell More on the Internet by Increasing Your Website Conversion Rate
Tracking, and Reporting On, Visitor Behavior
The first step in increasing your website’s conversion rate is to set up a way to learn what visitors are actually doing on your site.
Having this information helps you both figure out where you need to make changes and measure the effectiveness of any changes you make.
Luckily, there are plenty of great online solutions that can gather and report site visitor information to you. Best of all, most require little-to-no tech skills to use.
Each week, I collect the 10 best posts that I’ve read and share them with you here.
These posts focus on web-based solutions, online resources and up-to-date news for small businesses.
3 Steps to Mastering Good Blogger Outreach: Spreading the word about your products and services via bloggers can be very effective as many bloggers have a loyal subscriber base that takes their recommendations. While it can be tricky to get a blogger’s attention in a positive way, this post details an approach for doing just that.
Niche Social Networks Deliver Big Results for Brands: While you may know about the big social network such as Twitter, Facebook and LinkedIn, do you know about the smaller, more targeted, niche social networks? Learn more about them, and the role they can play, in this post.