Home of the “What Your Business Should Be Doing Online” Formula
If you’re not yet convinced that your business should be on Facebook, then take a look at these facts. With numbers like those, you can’t afford NOT to have an active presence on this social network. The primary way for a business to establish a presence is via a “Page” or “Fan Page” and there […]
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Social media from the outside is one whole element that should make up part of your marketing strategy. However, when you dive into devising the tactics to implement your strategy, it becomes apparent, as with most things, that the sheer number of ways you can approach and implement your strategy is much more fragmented and […]
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Social media has taken the world by storm and it’s had a particularly powerful effect on small businesses. Not only is social media an inexpensive and relatively easy way to find and communicate with potential and existing customers, vendors and associates, but in the social media world, the small can look and act big and […]
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As a small business dips its toe into social media, the sheer volume of options is often overwhelming. Online marketer, Jessica Kupferman is here to lend a hand with a high-level view of the most popular social media sites as well as an introduction to which sites are best used for which purposes. Facebook Facebook […]
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If you’ve ever been on Twitter and happen to catch a bunch of tweets which seem to be a conversation and use the same #hashtag, you’ve just experienced a Twitter chat. A Twitter chat is a scheduled (typically an hour) time when a group of Tweeps get together to discuss one particular subject whether it’s […]
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If you’ve known me professionally for any length of time, you have likely heard me mention my good friend Heidi Massey. Massey is my Twitter coach for business and, while I may be biased, I don’t believe that there’s anyone better. I defend that position with the following two points: Using Twitter as her networking […]
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