Home of the “What Your Business Should Be Doing Online” Formula
If you’ve mastered the art of blogging, it’s time to add a new tool to your content marketing arsenal. You may not have considered press releases as part of that strategy -- after all, that falls more under PR, doesn’t it? But David Meerman Scott says that the lines between PR, marketing, and social media have blurred to the point of there being little distinction among the three. I … [Read more...]
You can’t run an effective marketing campaign without a well-targeted media list. MEDIA LIST: A list of targeted contacts to whom you wanted to send a press release. A good media list covers newspaper, TV, radio, magazines (mainstream and trade) and online media such as blogs. By using a media list, you have a much […]
[Read more...]
These days, there are a lot of public relations tools online; perhaps too many. Aside from the online equivalents of traditional public relations tools such as media list, editorial calendar and press release services, there are also a plethora of social media sites, a cornucopia (sorry, Thanksgiving always brings that word back into my vocabulary) […]
[Read more...]
Brenda Christensen of Stellar Public Relations has been in the publicity business for over 25 years and has seen a lot of changes. The biggest change however, has been in the ways she gets her job done. “I remember when so much of what we did was writing by hand, sending by fax and making […]
[Read more...]
When Joe Chernov joined Eloqua, an online marketing automation vendor, traditional PR tactics held center stage. “Our traditional PR tactics were telling essentially the same story to the same people over and over.” “We were telling essentially the same story to the same people over and over,” says Chernov. “We were not reaching out directly […]
[Read more...]
It was early Spring, 2010 and Chief Operations Officer (COO) Manish Naik of Furnace MFG (pronounced “manufacturing”) was wondering how to find customers for his company’s vinyl pressing division. If you’re like me, the first thing that crossed your mind was, “Vinyl? Who still makes vinyl records these days?” Well, as it turns out, vinyl […]
[Read more...]
