By Carol Roth
I have to start out by saying that if you are considering becoming an entrepreneur, this is one of the most useful books that you will ever read.
It’s also the scariest.
That’s because Carol holds nothing back. She portrays the work and sacrifice, as well as the rewards, in a clear and forthright manner that may send you scrambling back to your cubicle.
And that’s the point. Being an entrepreneur is not glamorous; it’s hard work. It’s not for everyone; smarts do not always trump the ability to schmooze and create relationships. Doing what you love can quickly lead to hating that very thing.
The best part of this book are all the numerous assessments and exercises appearing throughout. Thanks to those tools, and Carol’s no-nonsense approach, the question of whether or not the entrepreneur’s path is right for you will be answered by the time you reach the end.
There’s never been a better time to start a business—or so the conventional wisdom would have you believe. But with up to 90 percent of businesses failing within the first five years, it’s time to take off the rose-colored glasses and think twice before you invest your precious time, money and energy.
The Entrepreneur Equation helps you do the math before you set down the entrepreneurial path so that you can answer more than just “Could I be an entrepreneur?” but rather “Should I be an entrepreneur?” By understanding what it takes to build a valuable business as well as how to assess the risks and rewards of business ownership based on your personal circumstances, you can learn how to stack the odds of success in your favor and ultimately decide if business ownership is the best possible path for you, now or ever.
Through illustrative examples and personalized exercises, tell-it-like-it-is Carol Roth helps you create and evaluate your own personal Entrepreneur Equation as you:
- Learn what it takes to be a successful entrepreneur in today’s competitive environment
- Save money, time and effort by avoiding business ownership when the time isn’t right for you
- Identify and evaluate the risks and rewards of a new business based on your goals and circumstances
- Evaluate whether your dreams are best served by a hobby, job or business
- Gain the tools that you need to maximize your business success
The Entrepreneur Equation is essential reading for the aspiring entrepreneur. Before you invest your life savings, invest in this book!