3 Surefire Ways to Use Pinterest Analytics To Boost Your Social Media Marketing

Only months after Pinterest opened itself to business accounts, the fourth largest social media platform just announced its latest release: the Pinterest analytics tool.

Matt breaking in here: to learn more about Pinterest in general, check out my post, “Why Pinterest is Your Business’ New Best Friend“.

With this social media analytics tool, tracking social media marketing results for your small business just got easier.

Companies now have access to more in depth knowledge about the splash they make on Pinterest.  That’s right, you no longer have to rely on Google Analytics or on any other social media tracking and analytics solutions – you can now see many more details with the new Pinterest tool.

Another bonus: the new tool is completely free – the only requirement is for your company to verify its website on Pinterest.

Not sure how this new tool will help your social media marketing efforts? Here are three ways that Pinterest Analytics will help boost your efforts on this popular social network:

3 Surefire Ways to Use Pinterest Analytics To Boost Your Social Media Marketing

1. Get a better understanding about what content best resonates with Pinners

Marketers constantly find themselves testing what works and removing what doesn’t.

Although there was some knowledge of what people were doing with your company’s pins on Pinterest, it was not very detailed and was somewhat time consuming to really analyze.

With the new Pinterest analytics tool, you can quickly see what content resonates with your audience, and what content falls flat.

Just like any other form of online marketing, this allows you to enhance the content you distribute on Pinterest in the areas that work, and stop wasting valuable resources on promoting content that may not be as compelling as you originally thought.

2. See the results of your Pinterest marketing efforts first-hand

Pinterest analytics goes into detail about what happens to each piece of your content.

Here’s a taste of just some of the most useful metrics you can view after verifying your website and gaining access to the Pinterests new social media analytics tool:

• Daily averages of pins and pinners from your website – get daily updates on how people engage with your content directly on your website.
• Daily averages of repins and number of people repinning your content – see the reach of your pins and how people engage with your visual content on Pinterest.
• Daily averages of how often your content appeared in the main board – find out how many times your visual content appeared to people browsing through the latest and most popular pins.
• Daily averages of how many impressions your content received – find out how many people see your images and get deeper insight into what images have caused people to click further.
• Daily averages of how many people clicked to your site from Pinterest – see the leads that your Pinterest marketing efforts generate to help you land the sale.

With this much information, you get a much clearer view of what works in your social media marketing.

With the hard data in hand, it becomes easier to make the case for social media marketing and to show first-hand what your efforts on Pinterest have brought to the business as a whole.

3. Become more timely with your content

Seasons come and seasons go. Marketers always want to be in with what’s hot at the moment.

Pinterest’s new social media tracking tool allows you to increase visibility by posting the content that people are most hungry for right now.

With Pinterest analytics, you can easily reference new trends. If one pin starts picking up in popularity, it may be time to amp up the content production for that specific topic.

For example, if a bakery suddenly gets sees more wedding cake pins, they may want to increase their wedding marketing to attract hotter leads. This allows them to boost their presence and be more effective with their marketing efforts.

How About You?

By adding one of the most anticipated social media analytics tools to Pinterest, businesses are able to provide more value in their social media marketing.

Has your small business started using Pinterest? And if so, how are you using the analytics feature to increase your visibility?

Please share your experiences in the comments section below.

Kimberly Crossland is a digital marketer helping small businesses excel through content marketing, SEO services and social media strategy. She frequently writes about the latest developments in online marketing and how small businesses can benefit.

Link Roundup

Each time I write a post, I collect the 10 best reads from around the web and share them with you here.

These posts focus on web-based solutions, online resources and up-to-date news for small businesses.

Enjoy!

So You Want to Be a Paid Speaker? Six Unforgettable Tips: Awesome, actionable tips!

26 Ways to Use Visuals in Your Social Media Marketing: Useful, and actionable tips – this is one to bookmark!

7 Things You’re Doing Wrong on Pinterest: Solid tips for the business wanting to get the most out of Pinterest.

4 Reasons to Rethink Facebook Engagement: Thought-provoking article on the state of small business marketing on Facebook.

Most Small Businesses Shouldn’t Even Bother With Apps: This post has lots of good input on whether your small business should follow the mobile app or mobile site route.

Companies slow to use Twitter, Facebook for customer service, study says: The importance of responding to customers on social media networks, and why many businesses are falling short.

Tumblr founder David Karp on encouraging creativity: Some interesting insights into the Tumblr micro-blogging platform.

How to advertise on social media: Step-by-step on 4 networks: Very helpful post that should help any business get started with social media advertising.

6 Ways CRM Software Can Benefit Your Growing Small Business: Customer relationship management solutions can really help, and are in reach of, small businesses. Here’s how.

29 Tools to Enhance Your Business Blog: I just love lists of online tools! This post has lots of good ones for you to check out!